British Ambassador to Qatar H E Jon Wilks inaugurated ‘British Food Festival 2021’ at Lulu Hypermarket, in Al Messila. This festival is offering over 5,000 British products.
Well-renowned for highlighting country-based festivals throughout the year, Lulu Hypermarket, the region’s largest hypermarket chain, introduced its annual British Food Festival on the sidelines of the ‘Food Is Great Britain & Northern Ireland’, to promote a wide variety of products imported from the UK, which is available at great discounts from May 19 to 25, 2021 across all Lulu stores.
The festival largely showcased the rich culture of the UK through traditional flavours and quality produce in stores. It is said that Lulu’s UK sourcing offices and food processing units are the major tributaries of the group in guaranteeing non-stop supply at the most competitive prices all year round.
Addressing the media during inaugural ceremony, the British Ambassador said: “This is the tradition for Lulu to hold a British Week hosting the Ambassador to promote special products including new ones from the UK. Last year, we could not do it due to COVID-19 pandemic, so I am glad that it is back. We have traditional and some exciting new products here.”
He said that for those looking for weakened option, the festival offers vegetable-based meat alternatives.
“We also have seen big increase in fruits and vegetables, which was sourced from the UK. We now brought a lot of the UK fish not only Salmon from Scotland but other types of fish as well,” said the Ambassador. To a question about the contribution of Lulu Hypermarket to promote British products in Qatar, he said that Lulu is really important. “There are many British products in supermarkets in Qatar but Lulu is playing very exceptional role in developing the market for British products in Qatar and GCC markets.”
SOURCE : COVER